That's why it's critically important to expand your customer relationship management strategy to engage social customers. So where do you start? How do you get people to like and trust you enough to do business with you in a Web 2.0 world?

Find out in this Sage-sponsored White Paper: Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Written by Brent Leary, a CRM industry specialist, it explains how to integrate social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

*Cone 2008 Business in Social Media Study

Award-winning Sage SalesLogix is a rapidly deployed, robust, highly-customizable CRM solution with flexible, secure, deployment options to meet your business needs. The integrated Sage SalesLogix CRM suite includes Sales, Marketing, Customer Service, Support, and Mobile automation solutions as well as rich business process automation capabilities. With flexible, secure deployment options and bundled service options designed to help you be up and running fast, Sage SalesLogix is the total business solution for organizations seeking to automate their unique customer relationship management business processes at the lowest total cost of ownership – either hosted or on-premise. Sage SalesLogix has got you covered.